The award test, and what it changes
Most Advantageous Tender (MAT) Explained
Under the Procurement Act 2023 (section 19), contracts are awarded to the "most advantageous tender" (MAT) - the tender that satisfies the buyer's requirements and best satisfies the published award criteria. MAT replaces the old "most economically advantageous tender" (MEAT); GOV.UK calls it a clarification, signalling that value for money means whole-life worth, not lowest price.
Published by BidSquirrel · checked against legislation.gov.uk and gov.uk · last reviewed July 2026
Read enough tender documents and you will meet the phrase "most advantageous tender", usually shortened to MAT. It is the legal test a public buyer applies when deciding who wins, and since the Procurement Act 2023 went live on 24 February 2025 it has replaced the term most bidders grew up with - MEAT, the "most economically advantageous tender". The change is small in wording and large in signal, and understanding it changes how you should price and pitch.
This guide explains what MAT actually means in the legislation, why the word "economically" was dropped, and - the part that matters commercially - how a MAT award should shape the way you build and justify your price. (The facts here are grounded in the Procurement Act 2023 and the GOV.UK assessment guidance, current as of 5 July 2026.)
What does "most advantageous tender" actually mean?
The definition sits in section 19 of the Procurement Act 2023. In a competitive procurement, a contracting authority may award the contract to the supplier that submits the "most advantageous tender" - defined as the tender the authority considers (a) satisfies its requirements, and (b) best satisfies the award criteria, assessed by reference to the published assessment methodology and, where there is more than one criterion, the relative importance (weighting) of each.
In plain terms: the buyer publishes what it wants, publishes how it will score, and then awards to whoever scores best against that published rubric. Nothing about that says "cheapest". Price is one criterion among several, weighted alongside quality, social value and whatever else the buyer has chosen to reward. The winner is the best total score, not the lowest number - which is precisely why a well-argued, fairly priced bid can and does beat a cheaper rival.
MAT vs MEAT: what changed, and what did not
Under the previous regime (the Public Contracts Regulations 2015), the test was the "most economically advantageous tender" - MEAT. The Procurement Act 2023 dropped the word "economically", leaving "most advantageous tender". The GOV.UK guidance on assessing competitive tenders describes this as a clarification rather than a change of policy: buyers could always look beyond bare price, and removing "economically" simply removes any lingering suggestion that the assessment is narrowly about cost.
- The name changed: MEAT became MAT, dropping "economically" to signal that award is about broad advantage, not narrow cost
- The substance is a clarification, not a reversal - GOV.UK is explicit that this is not a new policy direction
- Value for money is defined broadly: GOV.UK calls it "the optimal whole-life blend of economy, efficiency and effectiveness", not the lowest purchase price
- Buyers must still publish their award criteria, assessment methodology and weightings up front - MAT does not let them mark on a whim
- Price can still, in principle, be the sole criterion - but GOV.UK guidance says that is unlikely to suit most contracts, and buyers must weigh their wider duties first
What MAT means for how you price and pitch
The commercial takeaway from MAT is liberating once you internalise it: you are not in a race to the bottom on price, you are competing on total advantage against a published scoresheet. That reframes the pricing question. Instead of "how low must I go to win?", the question becomes "what is a defensible price for genuinely good delivery, and how do I make the buyer see it as good value?" - a question you answer with a sound cost build-up and a value-for-money case, not a guess shaded downward.
It also means the weightings tell you where the marks are. A 70/30 quality/price split rewards a strong, evidenced quality answer far more than a rock-bottom price; a 30/70 split says price discipline matters more. Read the split before you price, and let it set how hard you sharpen the number versus how much you invest in the quality response. Our guide on how tenders are scored covers the mechanics of the weightings; our guide on how to price a public-sector bid covers building the number itself.
The value-for-money case a MAT award rewards
Because MAT explicitly rewards advantage over cost, the bid that wins is usually the one that makes its value legible to the evaluator. Do not leave the buyer to infer why your price is good - argue it. Where the criteria weight whole-life cost, show the whole-life saving; where they weight quality or social value, cost those commitments in and show what the price funds. A number sitting alone on a page invites the crude question "is it the cheapest?"; a number wrapped in a value-for-money case invites the question the Act actually asks - "is it the most advantageous?"
That case is exactly what we help you build. BidSquirrel assembles the costed breakdown with you and drafts the value-for-money narrative against the buyer's published criteria, from your own evidence - so your price arrives as a case, not a bare figure. See the reasoning on our methodology page, or run it on a real tender via pricing a bid. For the wider regime around MAT - thresholds, conditions of participation, standstill - see our Procurement Act 2023 guide.
Take this to a live tender
Reading is the groundwork. When you are ready to act on it, BidSquirrel scores live tenders from major GB sources against your business, tells you which are worth bidding, and drafts the response with you - free to start, no card.
Frequently asked questions
What is the difference between MAT and MEAT?
MEAT - "most economically advantageous tender" - was the award test under the Public Contracts Regulations 2015. The Procurement Act 2023 replaced it with MAT, "most advantageous tender", dropping "economically". GOV.UK describes this as a clarification, not a policy change: it underlines that award is about broad advantage assessed against the published criteria, not narrowly about lowest price.
Does MAT mean the cheapest bid still usually wins?
No. MAT is defined in section 19 of the Procurement Act 2023 as the tender that best satisfies the published award criteria, weighted as the buyer set out. Price is one criterion among several. On a quality-weighted contract, a strong, well-evidenced bid at a defensible price beats a cheaper, weaker one.
Can a public buyer award on price alone under MAT?
In principle yes, but GOV.UK guidance says price as the sole criterion is unlikely to be suitable for most contracts, and a buyer must first weigh its wider duties - including securing value for money, which the guidance defines as the whole-life blend of economy, efficiency and effectiveness rather than the lowest cost.
Win on advantage, not just on price
MAT rewards the bid that proves its value against the buyer's criteria. BidSquirrel builds the costed breakdown with you and drafts the value-for-money case from your own evidence, scored the way a panel would read it - so your price lands as the most advantageous tender, not just a number. The final words stay yours.

